Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their business. But as straightforward as the term may be, lead generation is also considered the most difficult task in the modern marketing landscape.
According to the 2017 State of Inbound report from HubSpot, generating enough traffic and leads is the top marketing challenge facing 63% of organizations they surveyed. But this trend is not entirely new, in fact, a 2014 survey conducted by Demand Metric Research also found that more than 90% of companies are underwhelmed by the number of leads their marketing generates.
As challenging as it may be to generate high-quality leads in today’s digital age, there are certain digital marketing strategies that top-of-the-class businesses use in order to succeed in this particular area. This includes email marketing, event marketing, and the ever important content marketing.
For many years, marketers have been relying on the power of content to attract prospective customers that might be ready to purchase the product and service they are promoting. However, if your goal is to attract the right leads using the right message at the right time and at the right place, then there is another weapon in the digital marketing arsenal that you should take advantage: the Search Engine Optimization or SEO.
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Without further ado, let us take a look at some of the ways business owners can use SEO to improve their lead generation campaigns, as detailed in this infographic from Digital Marketing Philippines.
- Start by understanding user-intent
- Aim for long-tail keywords
- Optimize for mobile users
- Write a killer meta description
- SEO your landing pages
Learn how you can execute these steps by checking out the infographic below.
Embedded from Digital Marketing Philippines (original image source)
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