Voice search is currently rocking the boat. There is no doubt that it has well and truly arrived, and it is here to stay.
Although in 2018 it is a significant and growing trend, traditional search still remains strong. Therefore, marketers still need to adhere to both aspects of conducting an online search in order to have a successful marketing strategy.
Not only is voice search being used on mobile devices, but additionally, voice-enabled devices specifically designed as smart home assistants are continuing to thrive in the technology marketplace.
It is no longer possible to avoid voice search when it comes to SEO. So, if you haven’t already incorporated it into your 2018 SEO strategy, then you need to start now.
Here are a few tips to get you started.
- Snippets – Devices and software such as Google Home and Google Assistant now read out featured snippets when they are answering a voice search query, so it makes sense to reach for this top spot to get your snippet read out.
- In order to get there, you should try to answer questions concisely that won’t lead to a lot of jargon that people will not understand, ensure that your page is optimized with engaging content, and answer common questions about your chosen subject.
- Local SEO – A large chunk of people using voice search are doing so to look for business information. Therefore, it is now more important than ever to consider local SEO. This can be achieved by making sure that your Google business page is up to date, including opening times, contact details, and location. Research from seotribunal brings up a few more important local SEO stats, such as domain authority, inbound anchor text and even keywords in titles.
- Conversations – As the type of search used in voice search is different from the one used in typing, it is important to take this into consideration. The tone used in voice searches tends to be more conversational, which is why they are longer than their typing counterparts.
- Therefore, you should try to conduct as much research as you can on long tail keywords rather than singular words, as this may be the way that the future is heading.
Now that we are in 2018, you can’t really afford to discount the power of voice search, so if you don’t start optimizing for it now, you may be left behind.
You can find out more about how to get started by checking out the informative infographic below!
Site Search 360 Trends