Three Tips For Marketing Your First WordPress Product


WordPress is perhaps one of the most versatile tools on the internet. Back during the inception of the open-source project, it was designed mostly for blogs.

Due to the robust plugin structure and the ability to create virtually any kind of theme you can imagine, WordPress has opened up to a ridiculously large audience.

You may be wondering how large. Well, for context, W3 Techs says WordPress currently runs around 32% of websites. Let that sink in.

I spent plenty of time developing products for my company, and during this time, I found that there are good ways to market your first products, and there are ways that can slow you down.

Today I’m going to talk about the former. I’m going to help set you up for success and tell you how to market your first product well.

Offer Free And Premium Versions

If you’re selling a service or software, giving away a free or trial version of your product is a surefire way to get more eyes on your creations. There are plenty of people who may need what you’re offering, but people may not budge — especially if it’s a new business — unless they can try the product first.

You can use the free version as a way to give your audience a chance to experience what your product has to offer. As an added bonus, you can advertise not just the premium version of your product but also future software releases through your free trial or version.

It’s important to make sure that you put your free trial at the forefront of your website. You can use a pop-up, a retargeting pixel, or even a floating bar at the top of the screen.

While working on my company’s website, I discovered that when you put the option in front of people’s eyes — as opposed to hoping they find it — downloads will tend to increase. One business we studied ended up getting an additional 800 free trial downloads a month when they made sure they were properly displaying their trial with a floating bar.

That was an additional 800 chances per month to score a conversion on this business’s new product by offering a trial and advertising it properly.

Try Split Testing

Split testing (also called A/B testing) involves risk, but you’ll never sell your product or service if you’re not willing to take risks. Here’s how it works. You create two different pages, ads or platforms where people can find your product. More likely than not, it’s going to be an advertisement.

You may want to split your lead list and your demographic list on social media and let the advertising work its way into their social feeds and emails.

As time passes, track the results of your split tests through Google Analytics or your data-monitoring program of choice. You’re going to want to look and see which ad outperforms the other.

Many marketers will work on multiple split tests throughout the year and only keep the ads that do well with the customer base. When it comes time to create new adverts, some business owners will run the top ads against each other head to head to see which comes out on top.

A festive but practical example is the M&M commercial in which the M&Ms run into Santa Clause and exclaim, “He does exist!” before fainting. The original commercial aired in 1996, and Adweek says it’s still on the air during the holidays. Why? I believe it’s because when compared to other holiday-themed M&M commercials through the years, none were as recognizable and well-received.

After enough split testing, it’s possible to have advertisements that are just as famous. It’s almost like a “championship” battle of adverts!

Use SEO And Link-Building Techniques

It doesn’t matter what kind of product you’re selling; SEO is still king. Well-placed links can help complement your SEO and help to build you up as a reputable and strong force in the market.

One of the best ways to develop your SEO is to start by identifying your keywords using a tool like Google Keyword Planner. Once you have your keywords down, you can start developing and writing content that gives your customers information about your product.

One way you can distinguish yourself is by talking about what your product can do that will solve a customer’s problem or make their life easier. But it’s not enough to just talk about why your product is great. Next, you should explain why your product is better than the competition. I’ve found that content should focus on what factually and statistically makes your product better. Don’t focus on opinions or hyperbole.

Your link-building strategy should include linking to reputable sources and studies that back up your claims. This can increase your domain authority and your reputation with your customers.

If you use these strategies to help build and market your first product, you’ll be starting your business off on the right foot. When your first product launches well, you’ll have the resources you need to build your second, third and fourth products. Before you know it, you could have a huge brand through WordPress.

Swiftype Reports

Be the first to comment

Leave a Reply

Your email address will not be published.


*