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How to Reduce Search Ad CPA and Boost Conversions

September 4, 2018 admin 0

Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, there’s no point […]

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How to Run Video Ad Campaigns with Google Ads

August 18, 2018 admin 0

When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, […]

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