SEO Strategist job, Cape Town

Remuneration: Negotiable depending on experience 
Benefits: Medical Aid – Take what you need leave – Annual discretionary bonuses
Location: Cape Town
Job level: Mid/Senior
Type: Permanent
Reference: #SEO
Company: Sprout Performance

Job description

Who is Sprout in a nutshell?

Sprout is the first fully integrated performance focused digital media agency in Africa. In addition, we are a leading performance partner and technology specialist. Sprout differentiates itself by approaching digital media across all channels, by optimising from awareness phase to conversion phase. We look at the role of the channel and the phase of the campaign, adapting creative copy and bidding strategies (across device) in order to make sure we reach the right audience with the right message, at the right time, at the right price. We are also the only agency in Africa to be invited by Google DoubleClick at the International Programmatic Masterclass in London (UK) in Dec 2016.

Why should you apply at Sprout Performance?

  • We are an agency that values their people and recognise that PEOPLE come FIRST!
  • We have leaders who are teachers and truly care about your growth and success as an individual.
  • Our leaders are exceptionally involved and committed. Most importantly they LISTEN!
  • Our business might be niche but how we lead and mold our teams is our forte – careers at Sprout are TAILOR MADE to suit your goals and aspirations. 
  • We build our agency around our people and their talents.
  • We pioneer the first-world tech in Africa, participate in as many beta tests Google can throw our way and nail many South Africa firsts in digital media advertising;
  • We know retail e-commerce in South Africa better than anyone else. We know the benchmarks and our clients love us for it;
  • We are tech-savvy, agile and embrace change that makes for more efficient outcomes;
  • A culture of collaboration, learning, growth, and technology.
  • A place where you are always challenged and free to explore new and exciting tech.
  • We uplift and transfer skills not only to our own teams but make a big deal of uplifting our communities who do not have the opportunity to learn in the digital space. 
  • A ‘Take what you need’ leave policy aka unlimited leave days; (T&Cs apply)
  • Catered lunches every Thursday and cake, so much cake!
  • All employees are eligible to join the medical aid scheme and have a wellness evaluation each year at our offices.   
  • No time to deal with your personal finances? Chat with our in-house finance partner for free financial advice! 
  • Discretionary annual bonuses for excellent performance (T&Cs apply).
  • We want people to join our team who are not only smart but are super curious!

You too can join a team of down to earth people who enjoy meaningful work as much as you do. If you have a passion for technology and innovation, then what are you waiting for?

Who are we looking for?

We are looking for an SEO strategist who will assist with setup of tasks, create and implement SEO strategies, conduct health checks, compile reports and reporting insights. This role reports directly to the head of SEO.

As an SEO strategist, you will be responsible for the following:

  • Technical auditing – conduct, interpret and present technical findings in a clearly defined SEO audit.
  • Content auditing – conduct, interpret and present elements such as keyword research, competitor analysis, (assist with) content strategies/plans.
  • Website architecture –  create and recommend URL structure changes to improve SEO efforts of a website.
  • Technical checks – conduct weekly health checks, make recommendations and fixes according to SEO best practices
  • Tracking – be able to interpret and present data insights, setup GA, GTM and SC, monitor tracking, create URL tagging and train juniors in tracking.
  • SEO strategy – create complete SEO strategies unique for each client.
  • Mobile SEO – understand mobile SEO best practices and be able to implement.
  • Video SEO –  make recommendations on video SEO best practices
  • Google Penalties – understand all Google Penalties, be able to explain to client and provide an action plan to fix website against any penalties.
  • Monthly reports – create monthly reports, analyse data and present reports to clients.
  • Weekly reports – create weekly reports, analyse data and report back to client.
  • SEO best practices (go-to-person) – be a person the team can come to for SEO best practices.
  • Blogging – blog on a regular basis for the company blog on SEO related topics.
  • Research/reading – read/research SEO daily and feedback insights and knowledge into the team on a regular basis (including presenting to the company when needed/asked).


  • Degree and relevant qualification
  • Two to three years of relevant industry experience
  • Google Analytics Certified (advantageous, but not required)
  • Great understanding of SEO best practices
  • Be able to fulfil all the above-mentioned tasks with complete proficiency.
  • Effective time management – Meet deadlines
  • Good administrative skills
  • Detail Oriented
  • Good written and oral communication
  • SEO reporting and insights into data analysis

If you feel you meet the requirements listed above and would like to make us aware of your interest in joining our very cool business – please send your CV to Angela Lopes,  

Please include your salary expectations and notice period.

*Note that if you haven’t heard back from us within two weeks of applying, please consider your application unsuccessful.

Posted on 30 Oct 15:28

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