We are looking for an Acquisition rock star to support all our SEM and Social marketing activities across our group of clients for DIJGTAL in our Sydney CBD office.
Reporting to the Marketing Lead, The Acquisition Specialist’s focus will be on supporting & executing all strategic paid search campaigns on Google, Yahoo, and Bing, as well as managing Google Merchant Centre. Current client industries range from automotive, insurance, health & finance.
DIJGTAL is a unique breed of innovation led strategists, experience designers, growth-hackers, and tech nerds. Our passion (some would say obsession) is in helping people turn their ideas into sustainable products, services and even companies. We do this by threading together deep human thinkers with highly creative souls and influential market activators to help transform brands.
DIJGTAL SEM Specialist Daily Role includes
Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns;
Tracking, reporting, and analysing website analytics and PPC initiatives and campaigns;
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
Optimising copy and landing pages for paid search engine marketing campaigns;
Performing ongoing paid keyword discovery, expansion and optimization.
Researching and analysing competitor advertising links
This is a great opportunity if you
Have proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing;
Are well-versed in performance marketing, conversion, and online customer acquisition;
Have E-Commerce experience (highly regarded).
Stay up-to-date with the latest trends and best practices in SEM & Social;
Have In-depth experience with bid management.
Are experienced with website analytics tools e.g. Google Analytics;
Have strong analytical skills and experience generating SEM reports;
Are familiar with A/B and multivariate experiments;
Have an acute attention to detail;
Are Adwords certified;
Have Facebook Ads Manager experience (bonus but not a must).
Why Work At DIJGTAL?
Fresh Design & Innovation agency with huge growth potential