Reviewing Bridgeline Digital Inc. (BLIN)’s and ChannelAdvis…

As Application Software businesses, Bridgeline Digital Inc. (NASDAQ:BLIN) and ChannelAdvisor Corporation (NYSE:ECOM), are affected by contrast. This especially applies to their risk, analyst recommendations, profitability, dividends, earnings and valuation, institutional ownership.

Valuation and Earnings

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bridgeline Digital Inc. 11.97M 0.28 12.06M -2.11 0.00
ChannelAdvisor Corporation 131.22M 2.56 7.60M -0.28 0.00

Table 1 highlights Bridgeline Digital Inc. and ChannelAdvisor Corporation’s top-line revenue, earnings per share (EPS) and valuation.


Table 2 has Bridgeline Digital Inc. and ChannelAdvisor Corporation’s net margins, return on assets and return on equity.

Net Margins Return on Equity Return on Assets
Bridgeline Digital Inc. -100.75% -200.3% -98.7%
ChannelAdvisor Corporation -5.79% -8.7% -5.5%

Volatility & Risk

A 1.65 beta indicates that Bridgeline Digital Inc. is 65.00% more volatile compared to Standard & Poor’s 500. ChannelAdvisor Corporation on the other hand, has 0.13 beta which makes it 87.00% less volatile compared to Standard & Poor’s 500.


Bridgeline Digital Inc.’s Current Ratio is 1.7 while its Quick Ratio is 1.7. On the competitive side is, ChannelAdvisor Corporation which has a 2.1 Current Ratio and a 2.1 Quick Ratio. ChannelAdvisor Corporation is better positioned to pay off short and long-term obligations compared to Bridgeline Digital Inc.

Institutional and Insider Ownership

The shares of both Bridgeline Digital Inc. and ChannelAdvisor Corporation are owned by institutional investors at 18.2% and 85.7% respectively. Insiders held 7.48% of Bridgeline Digital Inc. shares. Insiders Comparatively, held 2.9% of ChannelAdvisor Corporation shares.


Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Bridgeline Digital Inc. 0% -12.62% -34.34% -74.19% -87.51% -0.52%
ChannelAdvisor Corporation -1.9% 20.28% 28.15% -0.15% 42.87% 13.92%

For the past year Bridgeline Digital Inc. had bearish trend while ChannelAdvisor Corporation had bullish trend.


ChannelAdvisor Corporation beats on 10 of the 10 factors Bridgeline Digital Inc.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

ChannelAdvisor Corporation provides software-as-a-service solutions worldwide. Its solutions enable its retailer and branded manufacturer customers to integrate, manage, and optimize their merchandise sales on various online channels. The companyÂ’s suite of solutions include various modules, including Marketplaces module that connects customers to third-party marketplaces; and Digital Marketing module, which connects customers to compare shopping Websites that allow customers to advertise products on search engines. It also offers Where to Buy solution that allows branded manufacturers to provide their Web visitors or digital marketing audiences with information about the authorized resellers that carry their products and the availability of those products; and Product Intelligence, a solution that provides branded manufacturers with insights about online assortment, product coverage gaps, pricing trends, and adherence by their retailers to content guidelines. ChannelAdvisor Corporation was founded in 2001 and is headquartered in Morrisville, North Carolina.

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