Lotte Duty Free’s ‘You’re so Beautiful’ BTS brand video sna…

“Always high flight

Yeah that’s my style

L-O-double T-E that’s my lifestyle” – You’re so Beautiful, BTS

SOUTH KOREA. Lotte Duty Free’s ‘You’re So Beautiful’ music video, performed by hot Korean boy band BTS, has been named in Google Korea’s top 20 YouTube ads for 2018. The awards are given to the most talked-about and effective YouTube advertisements featured on the search engine.

The awards are judged on multiple criteria including number of views; an independent evaluation of viewer comments; total shares; and the volume of searches.

Hitting the high notes: The world’s biggest boyband and the world’s second-largest travel retail joined forces to extraordinary effect last year.

The BTS version of You’re so Beautiful is the latest incarnation of the song that Lotte Duty Free launched as a promotional video in 2012.

The video is set against a background of Coex and Jamsil in Seoul, both homes to Lotte Duty Free stores. It also promotes the tourist attractions of the popular Gangnam area. The teaser video of the BTS launch, released via Lotte Duty Free’s online channel on 3 March 2018, exceeded 2.66 million views in one week. The full music video (present in several variations on YouTube) has now generated some 27 million views on the channel, Lotte said.

[“So beautiful, right; So wonderful right? Lotte Duty Free, Duty Free” – Click on the YouTube icon to view BTS version of You’re so Beautiful.

Lotte Duty Free is the pioneer of hallyu (‘Korean wave’) marketing in South Korean travel retail. Its brand music videos draw huge followings in South Korea, China, Japan and Southeast Asia. Last year the travel retail powerhouse created 11 different brand videos, drawing a staggering 380 million views.

Lotte Duty Free Marketing Director Kim Jung-hyun* said: “Lotte Duty Free’s brand commercial, which is broadcast by BTS, is receiving much interest and affection all over the world. This will strengthen the global image of Lotte Duty Free.”

Lotte Duty Free’s partnership with BTS is one of many hugely successful hallyu marketing initiatives over recent years.

*Kim Jung-hyun was named Marketing Director in an organisational change last week. He replaces Bo Joon Kim in the role, with the latter assuming the position of Overseas Business Director.

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