PATCHOGUE, N.Y., Sept. 7, 2018 /PRNewswire/ — In an effort to help companies maximize the return from their marketing efforts, Long Island SEO company fishbat shares how personalization and segmentation can improve conversion rates.
While search engine optimization can go a long way toward driving traffic onto a company’s website, those visits aren’t very useful if users aren’t engaging with the site. Conversion rates are extremely important for the vast majority of companies, covering everything from signing up for an email list to purchasing a product.
Personalization and segmentation are two very different approaches to increasing conversion rates, but they largely focus on the same goal: leveraging consumer psychology in order to maximize a business’s appeal and drive buyers to action.
Below are just a few reasons why these two marketing buzzwords are more than just hype.
Combining the General and Specific. Segmentation refers to looking at a particular demographic as a whole such as markers like gender, age, and income. This type of marketing approach is helpful, because certain demographics require different strategies in order to maximize appeal. Personalization, on the other hand, looks at each consumer as an individual in order to provide more authentic and engaging marketing. This sort of advertising is a little bit harder to nail down, but is particularly effective for those resistant to advertising.
By tackling marketing both on a wide scale and on an individual level, companies can tackle improving conversion rates from all possible fronts – leveraging knowledge of demographics and the customer as their own person in order to position their organization for optimal success.
Comprehensive Input on Digital Design. One of the primary reasons why conversion rate optimization is so important is that it increases the chances that traffic gained through proper SEO will actually be useful. Personalization and Segmentation combine in order to give companies input both on general demographics as well as the individual wants and needs of each consumer. It can be a hassle to try to tailor online content to appeal to a wide audience while providing value to the individual, but keeping both aspects in mind when developing a marketing strategy can make for much higher conversion rates.
Stretch a Budget Further. This benefit is a little more nuanced and not immediately apparent, but it all has to do with how conversion rates have a significant impact on company profit. If the traffic brought to a website is super successful in driving conversions overall, a business will have more money to funnel back into other areas of marketing – especially SEO. In this way, SEO and CRO feed off of one another. Effective CRO through techniques like personalization and segmentation lead to more money in the pocket, and that money can be reinvested to drive more traffic and promote a company’s online presence.
Personalization and segmentation increase conversion rates already, but they also free up more resources that can be invested into more comprehensive marketing overall.
fishbat Long Island SEO Company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]