Local Search Engine Optimization, also known as SEO, is a great way for local companies to boost their business through effective online marketing and promotion. The secret behind the effectiveness of local SEO lies in its ability to increase your website’s visibility on Google so that it’s easier for users to find your business when they search for relevant keywords.
SEO is particularly important for local businesses that want to grow their customer base and expand. Also, Google says that four out of five users who search for stuff online are looking for locally optimized results, which often results in sales for the businesses they find. In Asian countries, there is a huge demand for service based businesses & users will always search location based keywords which result in a huge opportunity for businesses. A local SEO Agency in Singapore called First Page Digital claims that over 65% of Singaporeans search for location specific keywords.
This should make local SEO a high priority for any business and we’re going to share with you just what you can expect to benefit from local SEO.
- It’s Free
Businesses that are only coming into SEO now have the benefit of being able to access several tools that are designed to help them achieve their goals. This includes resources that you can use to assess, quantify and analyze the progress you’re making with your SEO efforts so that you can continue to implement only the best strategies.
- Helps Reach Every Customer
Since customers nowadays use their mobile devices to search for businesses, it only makes sense for your business to prioritize local SEO, so that your business will be easy to find when customers are looking for you.
- Increases Website Traffic
In order to increase the rate of targeted, organic traffic that goes through your website, it’s important to optimize it for local SEO using the right tactics.
- Converts Searches to Purchases
The great thing about local SEO is that it allows you to make offline sales too! Yep, research shows that almost 80% of all customers who find businesses through online searches end up purchasing from that business offline.
If your website has a high ranking on Google, then it’ll be easier for customers to find you and actually make a purchase from your business.
- It’s Easy
Implementing local SEO has never been easier thanks to the amount of resources available now that are aimed at helping website owners maximize the results they’re getting. This includes interactive maps and analytical tools that you can use to gain relevant insights on how your online platforms are performing so that you can keep improving.
You’ll Make More Money
Businesses that implement local SEO strategies often see their profits go through the roof within the first year. This is according to a 2017 report from Google, which showed that 50% of the consumers who find businesses through mobile searches visit those businesses on the same day.
Moreover, the same study shows that 18% of those consumers will make a purchase on that same day as well. For a local business owner, this means one in five searches will lead to a sale, which should be a great motivation for you to implement local SEO today.
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