Google’s New SEO Updates and How It Can Affect Your Website…


SEO protocol has once again been updated by Google. Page speed has been a key factor to desktop searches for some time, but this past month, page speed will be a ranking factor for mobile devices, too. Find out how this will affect you and what steps you can take to improve your website’s SEO ranking.

How will this affect my real estate site?
According to Google’s blog, this update should only affect a small percentage of pages: the slowest ones. Make sure your website loads quickly and is mobile-friendly to avoid a speed-related penalization.

What if I have a Homes.com website?
If your website is provided by Homes.com, make sure you’re using a mobile-friendly design. The classic design themes in your dashboard were created before mobile-friendly technology became a key ranking factor. Over the last several years, we’ve added many new “Fusion” design themes that are both more personalize-able and designed to get better SEO rankings. They’re quick, mobile-friendly, responsive and modern.

How to Generate Leads With SEO
It’s common sense that if more buyers and sellers come to your website, you have the potential to win more leads. That’s why SEO is so important. SEO makes it easier for people you don’t already know to find your website. On top of quick load times on desktop and mobile, other ways to improve your SEO are:

Be visible. Google’s mobile-first indexing makes it harder for your site to show up in mobile search results if your website isn’t mobile-responsive. This makes sense, but since more and more searches (especially in real estate) are done on mobile devices, it’s critical that you show up among the first search results. Another thing that can make your website disappear is an http protocol. Chrome is warning people that any websites that don’t have an https:// protocol could be unsafe. Make sure your website can be seen!

Create high-quality, relevant content. Google’s search results are typically pretty good. Their algorithms don’t just look at the words you type into the search bar; they look at the intent. Think about what questions buyers and sellers would search for and provide information on those topics on your website. Google will be able to spot keywords naturally included in your content to direct people interested in those topics to your website.

Build signals of trust. When other trusted websites link back to your website, it shows search engines that your site can probably be trusted, too. Writing guest blogs or articles on local real estate topics for other area businesses like mortgage lenders, moving companies or builders can help build those signals of trust. Be sure to include a couple related links back to your website in the blog.

If all this seems like a lot of work, Homes.com is here to help. Our team of SEO experts can create relevant content, organize it so search engines can find it, and help build signals of trust on your website. To find out if Homes.com SEO Fuel is right for your website, click the link and request a free consultation. Not happy with your current website provider? We can help with that, too.

Sesso_Joe_60x60Joe Sesso is an author and national speaker for Homes.com. For more information, please visit marketing.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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