GMB North America, Inc., has launched a day-by-day online marketing guide for independent aftermarket garages, designed to be flexible and easy to use.
According to GMB, each page of the book represents tasks that can be done in just one day.
Each task is designed to be completed quickly and easily, so shops can work on marketing a bit at a time.
Each task includes an explanation of why the task is important to allow shops to decide if it’s a good fit for them.
The first 10 days, for example, offer:
DAY 1: MAKE SURE YOUR WEBSITE HAS YOUR N.A.P.
DAY 2: SET UP GOOGLE ANALYTICS
DAY 3: REGISTER YOUR SITE WITH GOOGLE AND BING
DAY 4: SET UP CALL TRACKING
DAY 5: SET UP AUTOMATED MONTHLY ANALYTICS
DAY 6: GET A REAL PROFESSIONAL EMAIL ADDRESS
DAY 7: UPDATE YOUR LOGO ON THE CHEAP
DAY 8: NAIL DOWN A TAGLINE
DAY 9: DO A QUICK LOCAL SEO AUDIT (EASIER THAN IT SOUNDS)
DAY 10: CLAIM YOUR SITE ON GOOGLE MY BUSINESS
The guide is available for free download at www.gmb.net.