Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.
Conductor’s goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.
That’s why Conductor is introducing a whole slate of new enterprise reporting capabilities in the Fall Release to support and enhance efforts in mobile, local, and real-time search. Conductor listened to the customer feedback and made the platform easier to use and more secure.
Brand new mobile insights empower marketing
Conductor introducing new FlexHub mobile reporting tailor-made for enterprise customers.
The advanced FlexHub reporting layers the wealth of data collected by Conductor Searchlight with new datasets to give the power to make smarter business decisions, fully informed and backed by newly discovered insights.
The new Desktop vs. Smartphone Rank Distribution Report tracks the mobile rankings to make sure they aren’t lagging behind the equivalent desktop ranks (or vice versa), help marketers immediately identify outliers and take action to optimize mobile or desktop ranking.
Google is also integrating more AMP listings into its mobile search results. AMP provides a better mobile browsing experience for users and AMP results can show boosted click-through rates.
In Conductor, marketers can now see which of their results are displayed as AMP on mobile search, so they can assess the impact of AMP on their performance. Marketers not only can track and report on AMP initiatives but can also see for which keywords their competitors have AMP listings— giving the competitive edge.
Local SEO reporting supercharges optimization for answers in every location
Local SEO makes Marketers visible to local customers when they’re searching for answers. It is absolutely essential for brick and mortar businesses. And don’t forget that 78% of local mobile searches result in offline purchases. That’s why Conductor is doubling down on the investment in FlexHub’s business intelligence reporting and releasing a second new report focused on maximizing organization’s local and global visibility across channels.
In the new City vs. City Rank Comparison Report, marketers can ensure rankings are optimized across locations. Compare keyword rankings across any two cities, and know at a glance which city and keywords need attention.
Daily reporting changes the game for key industries
In most industries, the organic search channel is a practice in patience: it takes time to see the impact of new AMP initiative or content campaign. Directional weekly reporting on rank movement can be sufficient, but there are important exceptions.
For certain industries, knowing the day-by-day changes in organic visibility is crucial to success. In News, seasonal eCommerce, Events and Ticketing, and more, search visibility and traffic contribute significantly to business success, and search results are highly volatile.
These organizations have to make changes fast. So Conductor is supercharging the Daily reporting to give a timely indicator of search visibility with daily rank reporting on most important keywords.
Enterprise reporting that’s sophisticated, yet intuitive for everyone
Conductor is enhancing the design of the platform. Customers will now be able to access their favorite Workspace reports with just one click in Conductor Searchlight’s navigation menu, helping to streamline their workflow with easier access to their most important reports.
Conductor has also redesigned the User Management experience, making adding and managing users a breeze. Enhanced report screen headers are also in, helping the customers more easily navigate their reports.