Boosting Your SEO in 2018 – East Orange/Orange NJ News

Hi, and welcome to our article series on “Boost Your SEO in 2018”. We’re very happy to have you and hope you learn a great deal of valuable information.

Regardless of how things change over time, search engine optimization (SEO) is still important to members of the business community if you want to add value to your audience, attract a more targeted audience, and get more traffic to your website. Business owners, licensed professionals, non-profit organizations and corporations of all sizes are always going to be figuring out ways to work within the rules that Google and other search engines set to accomplish their goal, which is to get their information and solutions to their targeted audience.  In our first article, we will explore creative ways to find desired keywords for our SEO plan.

Creative ways to find desired keywords:

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When you are trying to create content that helps your audience find you, you need to find keywords that attract your audience and write content based on those words. But, you can’t just stuff keywords randomly in the content or use keywords that your audience doesn’t care about, or you’ll end up with traffic that doesn’t want anything you’re offering. So, this month, let’s look at some creative ways to find desired keywords that please the search engines and your audience.

* Join Facebook Groups – Find out which groups your audience likes to talk to people in and then join the groups. Observe the discussions. When people ask questions, that’s a good way to find keywords and topic ideas that you can use in your content.

* Check Quora – This is a great place to go to read other people’s questions. You can also ask questions designed to attract your audience to answer. But, the questions are really where you want to focus. Instead of answering them there, answer them in a blog post or even through information products.

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* Check Your Top Posts – What keywords are ranking highest on your website or blog already? Take those keywords and plug them into a keyword planning tool or other keyword finder, or even into Google to get Google suggestions.

* Add a Search Bar – If you have a search bar on your site, you can use Google Analytics to check what people are searching for on it. What are the people who visit looking for? Does it make sense to provide it?

Next time, we’ll explore ways to understand audience intent. A very important aspect of this is coming up with subjects to create content around as well as good keywords.

Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.  

Anna works with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business. 

Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.

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