A Guide to Local SEO


Read A Guide to Local SEO to learn:

  • The basics of local search engine optimization. Discover what local SEO is now, why it’s important, who benefits from it (and who do not).
  • A brief history of local SEO. An evolution of Google local algorithm changes and what’s in store for the future.
  • The key components of local SEO. Find out what are the top local search ranking signals and why local backlinks, localized content, consistent NAP, Google My Business, and reviews matter.
  • The top local SEO tools around. Get to know essential local SEO tools and listings management tools that you can use.
  • How to do local SEO for large organizations. What are the pros and cons of local SEO for large enterprises and essential practices to keep you going.
  • Social media tips for local businesses. Why local businesses should invest in social media marketing and how to connect with customers on social.

The ebook is divided into 10 information-packed chapters written by the industry’s top local SEO authorities and experts:

  • CHAPTER 1: What Is Local SEO & Why Local Search Is Important
  • CHAPTER 2: Top 25 Local Search Ranking Signals You Need to Know
  • CHAPTER 3: What Is a Local Backlink & How to Find Them
  • CHAPTER 4: 9 Types of Content That Will Help Your Local SEO
  • CHAPTER 5: Why NAP & User Experience Are Crucial to Local SEO
  • CHAPTER 6: Where & How to Get the Right Reviews for Your Business
  • CHAPTER 7: How to Completely Optimize Your Google My Business Listing
  • CHAPTER 8: 9 Essential Local SEO & Listings Management Tools
  • CHAPTER 9: A Guide to Local Search for Large Organizations
  • CHAPTER 10: Why Social Media Marketing Is Crucial for Your Local Business

Plus bonus chapters from some of our sponsors:

  • Local SEO: 5 Simple Steps to Win by SEMrush
  • Make Your Local Website Voice Search Friendly by ReachLocal

EXPERT AUTHORS INCLUDE: Anna Crowe, Adam Dardine, Pratik Dholakiya, Brian Harnish, Samuel G. Hollingsworth, Maddy Osman, Kevin Rowe, Alexandra Tachalova, Dan Taylor, and Wells Yu

If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.

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